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WE HAVE, within a short time span, achieved an enviable circulation. But, what goes into the numbers is equally important. Our reader profile is distinctively upscale. The readership is geographically and demographically focussed with an affluent lifestyle as its hallmark. Sharing is a virtue that most readers of Outlook Money have cultivated. They also bare a possessive streak. Seventy two per cent lend their copies of Outlook Money to friends and relatives and 52 per cent share it with their spouse. An overwhelming 92 per cent readers retain their copies for future reference and 10 per cent have a net connection at home! |
